Emina Auteentic Biz 2023

April-September 2022

Aligned with its latest tagline 'Auteentic', Emina is committed to empowering and supporting Indonesian teenagers on their journey of self-discovery and realizing their full potential. One significant initiative in this regard is the Auteentic Biz Competition, which took place from April to September 2022. This competition served as a platform for young individuals to cultivate their creative ideas and strive towards achieving their maximum potential in the business realm.

Established in 2015 by PT Paragon Technology and Innovation, Emina, a local cosmetic brand, has been at the forefront of encouraging teenagers to explore their entrepreneurial spirit and develop innovative concepts. The brand not only encourages the gathering of ideas but also provides robust support in transforming these ideas into tangible business ventures. Emina strongly believes in equal opportunities for everyone to pursue their aspirations and ambitions.

During the event, Comvee had the privilege of gaining invaluable insights from esteemed professionals in various fields. Notable figures such as Mohamad Fahmi Salim (Lemon), the GM Marketing and Partnership at RANS Holding, Lenny Susanti, TikTok's Brand Partnership Lead for Beauty & FMCG, and Salman Subakat, the CEO of Nurhayati Subakat Entrepreneurship Institute (part of ParagonCorp), provided enriching perspectives and guidance.

Comvee expresses sincere gratitude to PT Paragon Technology and Innovation for extending the opportunity to participate in this event. The experience proved to be highly enlightening and educational, offering invaluable lessons and inspiration for future endeavors.